Editorial

Keep Going…

No matter what you are going through, keep going….

Whatever is keeping you up at night or bothering you or infuriatingly frustrating you….

Take a deep breath, and keep going…

Anchor yourself and know that this is necessary for your growth…

Your uncomfort is causing you expansion….

Keep Going….

YourBFF Will Be Back…

After a productive July meeting so many people and brands- I am currently, honestly dealing with a family matter. This is why you have not heard from me or seen any new content for some time.

I’m a very private person and usually do not share these things, but I think it is only fair to you for me to tell you why I’m not active right now.

I will be back with great gusto towards the end of the month.

Until then, take care of yourselves and your loved ones.

Love,

Vanessa

Cosmoprof North America 2017

Cosmoprof North America (CPNA) provides unmatched brand-building resources necessary for the further growth of the beauty industry. CPNA delivers unparalleled opportunities from domestic and international business development, insight and inspiration through education, and connection to social media influencers, trade/consumer media and ultimately allowing networking with the industry’s most elite movers and shakers.

So much takes place at Cosmoprof North America, here’s the break-down:

Beauty ID Awards: Judges from Aware products, Badger Winters, Barney’s, FIT and more are looking at the submitted products’ distinctive design and user functionality.

While there were a number of dedicated “Discover” sections implemented throughout the entire show, Discover Beauty and Discover Green were the standout stars of the show. Other Discover sections included Discover Packaging, Discover Scent, Discover Beauty PRO.

Discover Beauty: Up and coming brand’s worthy of the review. These brand’s sit in their dedicated section and shine under the spotlight.

Discover Green: Up and coming, as well as tired and true brands who pave the way to the clean beauty revolution.

Cosmoprof Professional North America hosted PBA (Professional Beauty Association) Beauty Week, which mean the North American Hairstyling Awards took place during Cosmoprof North America 2017.

Glamour Me Boutique: This was a service of paying $10 to donate towards PBA’s education efforts and you select 7 samples to stash in the pretty pink box with a bow, provided by HCT Packaging.

New Product Preview: Saffron Secret, Sphynx, Makeup Drops, Aria Beauty, were brands that stood out just to name a few. Sphynx offers portable razors complete with a lather bar, water compartment, AND a back-up blade? This product is perfect for the boss babe on the go.

Discover Beauty After Dark: A showcase of what’s hot and new now. Read my coverage here.

Panel Presentations: Some of the panel presentations I was able to attend included the social influencer panel, social consumerism with indie lee, industry trends including on-demand services.

Hearing Indie Lee’s story of discovering a brain tumor was beyond inspiring. Her dedication to her personal wellness, her brand, and educating consumers is felt within five minutes of hearing Indie speak on this topic. The audience had a lot of questions regarding ethical beauty and the standards brands have to meet and the ones consumers need to understand, as well as the efficacy of these industry standards was a major topic discussed.

This year, a total of 36,787 people attended the industry’s staple show and a total of 1,278 exhibitor’s participated.

Cosmoprof North America 2017: Discover Beauty After Dark

CPNA’s ability to segment this enormous industry event into the specific needs all brands have along their product lifecycle is mind-blowing and truly inspiring. It’s like throughout the entire Cosmoprof event you feel this sense of unity and completion knowing all of these brands are meeting their various business objectives all literally under one roof.

Discover Beauty After Dark allows new coming brands to showcase their hero product(s) and share their stories with select attendee’s of Cosmoprof North America. Albeit there were a few true brands that are in their benchmark years- they too were showcasing new products. Cocktail tables, multiple bar’s, bumping music and cotton candy hand-outs livened up this after dark event.

Brands Who Stole the Spotlight:

True Moringa:

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Chaleur Beauty:

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PreHeels:

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Skin Research Laboratories:

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VENEffect:

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UpYours Gravity!:

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Morganna’s Alchemy BellaTox:

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Cherry Blooms:

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The Aria Beauty Global Styler by Giannandrea

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In a beautiful partnership, Aria Beauty and hair icon Giannandrea produced The Global Styler: a sophisticated hot tool that promotes beautiful, healthy hair through technology and design. Giannandrea has worked with many celebrities including Jessica Simpson.

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Complete with a ‘Style Passport’ with Giannandrea’s tips on how to forecast your hair style for every international city from Hong Kong, London, NYC based off the typical weather conditions. Giannandrea‘s favorite city? Paris.

(more…)

North American Hairstyling Awards 2017

Eden Sassoon– daughter of Vidal Sassoon and frequently seen on Bravo’s hit TV show Real Housewives of Beverly Hills- hosted the 2017 North American Hairstyling Awards powered by Professional Beauty Association. Anyone familiar with the hit reality TV show, knows Eden is a turned-sober woman who relies on her spirituality and understanding of love to empower her path in life. In expected fashion (since she presses her new lifestyle on all the questionable woman of Beverly Hills who enjoy their alcohol too much), Eden had us hug the neighbor next to us in order to spread love; sober-style. Eden gave a powerful tribute to her father and the entire crowd was eager for a spectacular show after such an impressive opening and host.

What a way to start the show. Top hair brands took over the runway exhibiting their take on what’s going to trend in hair care for the year to come. Each avant garde looking more stunning than the next.

Awarded at the NAHA awards were: Lifetime Achievement Award was Sam Villa. Global Artistic Ambassador for REDKEN and co-founder of Sam Villa, Villa has over 40 years’ experience as a stylist; PBA recognizes an artist’s technical skill, industry innovation and leadership when selecting the recipient of the coveted Lifetime Achievement Award.

2017 School/Salon Design of the Year winner was Broome Street Society. Big win for NYC!

The highlight of the night was learning that NAHA opens their doors to 3,000 hair school student applicants in the USA and Canada and selects only 300 of them to come to Vegas to attend the NAHA’s. Not only does NAHA honor the tried and true hair artists of the industry, but it does a great job at being all inclusive to the eager students of today who aim to one day grace the stage.

View videos from NAHA here:

NAHA I

NAHA II

NAHA III

Introducing Danessa Myricks Beauty Latest Launch…

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Foundation that gives you flawless skin? Check.

Foundation that is both concealer and foundation in-one? Check.

Professional make-up artist created to ensure full coverage pay-off and no games? Check.

This stuff is seriously solid, there’s never a question of if did my foundation move 4 hours later? Am I shiny now? None of that.

Fool-proof foundation in a pretty packaged pump bottle. Enter: Danessa Myricks Beauty Vision Cream Cover Foundation.

Schwarzkopf Essence Ultime Omega Repair & Moisture Conditioner

Schwarzkopf Essence Ultime Omega Repair & Moisture Conditioner does not just deliver everything it’s name is, but it smells d i v i n e. It smells like men’s cologne to be exact, and if that’s not your whiff of tea, I’m sorry, but it sure is mine! There’s nothing like using a hair product that smells great in the shower to only smell just as good as out of the shower AND when your hair is dry.

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