CPNA’s ability to segment this enormous industry event into the specific needs all brands have along their product lifecycle is mind-blowing and truly inspiring. It’s like throughout the entire Cosmoprof event you feel this sense of unity and completion knowing all of these brands are meeting their various business objectives all literally under one roof.
Discover Beauty After Dark allows new coming brands to showcase their hero product(s) and share their stories with select attendee’s of Cosmoprof North America. Albeit there were a few true brands that are in their benchmark years- they too were showcasing new products. Cocktail tables, multiple bar’s, bumping music and cotton candy hand-outs livened up this after dark event.
Brands Who Stole the Spotlight:
Skin Research Laboratories:
Morganna’s Alchemy BellaTox: